17 Brands That Are Struggling to Stay Relevant

There have been so many popular brands in the past few decades that have all contributed something exciting or initiative to the public. But, as time has progressed, they’ve found it difficult to keep up with public demand. Here are 17 brands that lost their way.

BlackBerry

Photo Credit: JHVEPhoto/Shutterstock.

BlackBerry was one of the original brands that developed smartphones, but it failed to keep up with competitors. For example, Investopedia writes, “The introduction of the Apple iPhone, which BlackBerry didn’t take seriously, caused a loss of market share BlackBerry couldn’t recover from.” BlackBerry also had issues like poor camera quality, which didn’t help sales.

Gap

Photo Credit: Daboost/Shutterstock.

Gap lost touch with its core audience by trying to be too diverse. It meant it neglected its base audience, and so it stopped purchasing from its stores. Sales had been significantly dropping since 2005, and this caused many stores to close. Gap failed to maintain its reputation as a trendy clothing retailer, which caused it to lose its shoppers.

Kodak

Photo Credit: Jonathan Weiss/Shutterstock.

Kodak couldn’t adapt to the digital age, which caused it to go bankrupt in 2012. It did try to innovate by creating things such as KodakCoin, but this was unsuccessful. Kodak was once a cutting-edge company, especially during the ‘80s and ‘90s, but this soon faded as photography became digital.

Harley-Davidson

Photo Credit: Shutterstock.

Harley-Davidson has seen a decline in sales over the years. This is supported by Motor Cycles Data, which writes, “Sales declined for six consecutive years until 2020. Then in 2021 the recovery was temporary before the trend was back down in 2022.” This is due to younger generations preferring safer modes of transport.

Jell-O

Photo Credit: Robert D Brozek/Shutterstock.

Jell-O struggled to adapt to newer food trends as the public now prefers healthier options. There have been attempts to rejuvenate the brand with products like edible slime, but they’ve had mixed reactions. Jell-O was once a staple product in most children’s diets, but nowadays, it’s hard to find it on grocery store shelves.

Chevrolet Volt

Photo Credit: Steve Lagreca/Shutterstock.

GM discontinued the Volt due to shifting consumer preferences to SUVs and trucks. There was a decline in sales for passenger cars, and that led to the end of the Chevrolet Volt being produced in 2019. It also shows that markets today are trying to be more environmentally friendly by producing electric cars.

Chef Boyardee

Photo Credit: rustycanuck/Shutterstock.

Money writes, “Packaged food giant ConAgra has singled out the pasta brand Chef Boyardee as one of the main reasons sales have been poor in recent years.” Sales have decreased due to the public’s preference for fresher and healthier foods. It’s a classic example of how a brand is struggling to stay relevant in an ever-changing food industry.

Twitter

Photo Credit: In Green/Shutterstock.

Twitter, now X, lost its way when it was bought by Elon Musk. This purchase kept Twitter in the headlines, but not always for positive reasons. As more social media platforms have surfaced, they’ve also had trouble keeping up. Twitter faces challenges in staying relevant and keeping its users involved in the app.

Tiffany & Co.

Photo Credit: Anton Gvozdikov/Shutterstock.

Tiffany & Co. has struggled to attract millennials, who have changed social habits and preferences. They’ve attempted to revamp their designs so that they’ll appeal to a younger audience, but they still have not fully recovered from their sales slump. The once iconic Tiffany & Co. is still struggling to maintain its prestigious brand.

Fiat

Photo Credit: Sue Thatcher/Shutterstock.

Fiat has a reputation for being unreliable, and this has resulted in a decline in sales. For example, Fiat Group World writes, “Last year Fiat brand (excluding Abarth) sold 1,330,000 vehicles in the whole world. Volume fell by 5% compared to 2018, and was the lowest global result since 1985.”

SlimFast

Photo Credit: Diana Vucane/Shutterstock.

SlimFast has had a loss in market share in the diet industry, with sales far below the acquisition price by Unilever in 2000. SlimFast has tried to diversify its products, but this has not helped to reverse its sales. It reflects how hard it is to stay relevant when the health and wellness industry is always changing.

Kenmore

Photo Credit: Andriy Blokhin/Shutterstock.

With Sears struggling, it’s meant Kenmore has faced a decline in prominence and sales. It reflects the broader challenges faced by retailers, which are tied to department stores. If the department store starts to decline, then brands that rely on their sales from these stores will also suffer.

Sears

Photo Credit: Autumn Sky Photography/Shutterstock.com.

Castus writes, “In 2018, the company filed for bankruptcy after years of declining sales. The decline of Sears shows that any company can fail if it neglects to properly adapt to changing consumer behavior.” Sears was once a retail giant, but as time has passed, it’s faced significant challenges and even filed for bankruptcy.

Blockbuster

Photo Credit: melissamn/Shutterstock.

Blockbuster couldn’t adapt to the digital age. It didn’t get on board with digital streaming like Netflix did, and this caused it to lose its way. Blockbuster used to be a dominant brand in the video rental industry, but consumers soon shifted to a digital way of watching movies.

Toys “R” Us

Photo Credit: ValeStock/Shutterstock.

Toys “R” Us struggled with its online toy competitors, such as Amazon. Consumers changed their buying habits and preferred the ease of purchasing products online compared to heading to a hectic toy store. The brand filed for bankruptcy in 2017 and closed all its stores in the U.S. by 2018.

RadioShack

Photo Credit: Ken Wolter/Shutterstock.

RadioShack used to be a popular electronics retailer but faced significant challenges. Soon after, it filed for bankruptcy and closed stores. For example, ABF Journal writes, “Few investors or lenders in the retail industry could have been surprised when RadioShack sought Chapter 11 protection in February 2015.”

Borders

Photo Credit: Raymond Vong Photography/Shutterstock.

This bookstore failed to adapt to the digital transformation in publishing and the rise of e-books and online sales. They filed for bankruptcy in 2011, which highlighted the challenges of brick-and-mortar bookstores. The Borders decline shows just how important it is to keep working with the times and not against them.

READ MORE

Photo Credit: Shutterstock.

When it comes to aging, there’s no need to fear the big 6-0! In fact, it’s a cause for celebration! In this post I highlight the 17 things that make being 60 absolutely amazing — from newfound wisdom to retirement adventures. Let’s embrace our 60s together!

THINK 60’S OLD? THESE 17 AWESOME FACTS WILL CHANGE YOUR MIND

23 THINGS PEOPLE THINK YOU STOP DOING IN YOUR 50S BUT YOU DON’T

Photo Credit: Krakenimages.com/Shutterstock.

As we enter midlife, there’s a common misconception that we have to “settle down” and “act our age.” However, we’re here to debunk this myth! So, check out this post as we list 23 things that people think you stop doing in your 50s but you don’t have to!

23 THINGS PEOPLE THINK YOU STOP DOING IN YOUR 50S BUT YOU DON’T

22 THINGS THAT SCREAM ‘I’M EX-MILITARY”

Photo Credit: Ollyy/Shutterstock.

Military training often engrains some odd habits that stay with members for life. An internet survey recently asked, “What screams “I’m ex-military?” Here are the top 22 responses.

22 THINGS THAT SCREAM ‘I’M EX-MILITARY”

21 OBSOLETE COMPANIES THAT PEOPLE ARE SURPRISED STILL EXIST

Photo Credit: Roman Samborskyi/Shutterstock.

Companies come and go, but some manage to stay open longer than expected. A recent internet survey asked, “What obsolete companies are you surprised are still holding on in the modern world?” Here are the top 21 answers.

21 OBSOLETE COMPANIES THAT PEOPLE ARE SURPRISED STILL EXIST

20 HAIRCUTS THAT WOMEN OVER 60 SHOULD NEVER GET

Photo Credit: Luis Molinero/Shutterstock.

As we journey through different stages of life, our hair transforms as well. What looked fabulous in our 20s and 30s might not be the most flattering option now. And let’s face it, nobody wants to look like they’re stuck in a time warp! So, as a tribute to the age of wisdom and elegance, let’s explore 20 haircuts that women over 60 should never get. It’s all about embracing the changes and looking your absolute best!

20 HAIRCUTS THAT WOMEN OVER 60 SHOULD NEVER GET